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Case Studies.

AbuDawood Digital Transformation Strategy and Implementation

Abu Dawood

Abu Dawood

Nexel Partners Approach:

• Conducted a comprehensive analysis to understand AbuDawood’s business objectives and market landscape.
• Developed a tailored Digital Transformation strategy and implementation roadmap.
• Defined new digital enablers and technologies for both B2C and B2B segments.
• Designed a group business application architecture and operating model.
• Established a digital transformation budget and business case for each project.
• Identified technology sourcing strategy and potential vendor options.


Outcome:
• Defined a clear roadmap for AbuDawood’s digital transformation journey.
• Identified key technologies and enablers to drive business growth and operational efficiency.
• Mobilized 3,500 field sales representatives across six countries to enhance customer engagement and market coverage.
• Achieved a 30% increase in sales order taking through streamlined processes and digital tools.
• Realized a 25% reduction in back-office costs through automation and process optimization.
• Positioned AbuDawood for long-term success in the digital era.

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